Prada is a world-renowned Italian luxury fashion house founded in Milan in 1913 by Mario Prada. Initially a purveyor of high-quality leather goods, the brand was later transformed into a global powerhouse by his granddaughter, Miuccia Prada, in the late 1970s. Known for its intellectual and unconventional approach to fashion, Prada is defined by its minimalist aesthetic, sleek lines, and use of innovative materials. Miuccia Prada's groundbreaking use of industrial nylon, particularly in the iconic Prada Vela backpack, redefined luxury as a concept of understated, practical elegance rather than overt opulence. Today, Prada offers a wide range of products for men and women, including ready-to-wear clothing, leather goods, footwear, and accessories. The brand is a leader in the luxury industry and is also known for its strong connection to contemporary art and architecture through the Fondazione Prada.